Face Makeup

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Base Make Up Recommendation 

There is an overwhelming number of base makeup products available nowadays, and without receiving recommendations, one can easily go through a lot of trial and error. At Kosmetics Beauty, we offer popular Korean base makeup products that have gained popularity. We would like to recommend these Korean base makeup products to you, including the well-known brands CLIO and Peripera, ensuring the quality of your base makeup. Before diving into our Korean base makeup recommendations, we understand that many customers may not have a comprehensive understanding of applying base makeup. We will share with you the steps for applying base makeup.

Process of Applying Base Makeup

Step 1: The first step in base makeup is to add moisture to the skin using pre-makeup products such as moisturizing essence and primer. Given the serious issue of air pollution nowadays, if you don't want your skin to be directly exposed to the air, it is recommended to use a primer or cream before applying base makeup. Simply apply a layer of primer or cream on your face in the morning before applying base makeup and let it blend with your skin for a few minutes. A recommended Korean base makeup product is CLIO Wake Up Primer (Tone Up). This primer contains peptides that have brightening effects on the skin. This Korean base makeup product has a smooth, lightweight, and easy-to-blend liquid texture. It also features a multi-functional formula that helps to refine and smooth the skin's texture while providing sun protection. It helps to set the initial makeup in place.

Step 2: For the second step of foundation, you can consider applying sunscreen according to personal needs. A layer of sunscreen can help protect the skin from external irritations and maintain our makeup throughout the day. We recommend using CNP High-Efficiency Brightening Repair Sunscreen (SPF42/PA+++) for Korean base makeup. This product helps address issues such as dullness, discoloration, and aging, promoting a bright, radiant complexion while protecting the skin from harmful substances and fine dust. It is a great ally for applying foundation. Recommended usage of foundation: After completing step 1, gently apply an appropriate amount to the face, neck, arms, thighs, and other areas that are easily exposed to sunlight. Apply sunscreen to the areas that need protection at least 20 minutes before going outside.

Step 3: The third step of foundation is applying either foundation or foundation cushion. Many people find it difficult to distinguish between these two types of foundation and think that they are not very different from each other. However, they each have their own strong characteristics. Firstly, liquid foundation is more adhesive and moisturizing, resulting in a heavier makeup look compared to regular cushion foundations. This type of foundation is recommended for those who frequently require a more heavily made-up look or for those with professional makeup requirements. On the other hand, cushion foundations are suitable for those who prefer a natural makeup look. They are lighter in texture and give a cleaner appearance to the foundation. For powder foundation, we recommend using Kill Cover The New Founwear Cushion, which won a lot of Korean awards. It combines sunscreen, whitening, and anti-wrinkle functions into one product formula. It easily adheres to delicate areas such as the eyes and sides of the nose. As for liquid foundation, we recommend CLIO' Kill Cover Founwear Foundation. It is an outstanding liquid foundation among Korean products, covering pores and impurities along the skin texture, providing a refined and clear coverage. Its lightweight yet dense texture adheres directly to the skin, providing powerful durability without the need for touch-ups.

Step 4: For the final step, you can choose a setting spray to prolong the makeup's longevity. We recommend using CLIO Stay Perfect Makeup Fixer. This fine mist spray adheres lightly and smoothly to the skin, providing a long-lasting finish to your makeup. With just one spray, it effortlessly sets your foundation. Now, you can declare your foundation complete!

Based on the steps mentioned above and the recommended products, I believe everyone has gained a better understanding of Korean base makeup. However, it's important to note that there is no one-size-fits-all approach to foundation application. Before applying foundation, customers should understand their own skin characteristics to choose the most suitable foundation products, which will make the process more efficient and effective!


1. How to choose the right foundation product?

Answer: There are countless Korean foundation products available in the market. Instead of constantly referring to different product guides or recommendations, it's better to understand your skin type before purchase. For example, whether your skin is more radiant or dull, understanding this will make it easier for you to choose the right foundation for yourself.

If you're truly unsure about your skin type and want to quickly learn how to apply foundation, the above list provides many recommended products for foundation application. These products are suitable for a wide range of skin types, making them suitable for various customers to learn how to apply foundation.

2. Do foundation products help with coverage?

Answer: Customers often apply foundation to primarily conceal minor imperfections. In that case, they can choose foundation products that have prominent coverage capabilities based on their needs. For example, they can use CLIO Kill Cover Foundation Cushion, which is known for its "perfect coverage" among Korean foundation brands. This lineup has a strong coverage ability.

3. Can foundation products cause skin sensitivity or allergic reactions?

Answer: When using foundation products, it is important to pay attention to the ingredients of different products. Korean foundation brands typically provide detailed ingredient lists for customers to reference. If a customer is particularly prone to sensitivity towards certain ingredients, they should take the time to understand the product ingredients before using different foundation products.

4. Should longevity be considered when choosing foundation products?

Answer: You can consider the longevity of foundation products based on your specific usage scenarios. For example, for customers who are working professionals, it is recommended to choose foundation products that offer longer-lasting effects. This way, the need for frequent touch-ups can be reduced.

5. Which is better, using cushion foundation or liquid foundation?

Answer: As mentioned earlier, liquid foundation is more adhesive and moisturizing, resulting in a heavier makeup look. It is suitable for those who prefer a more intense makeup look. On the other hand, cushion foundations are suitable for those who prefer a more natural makeup look. They are lighter in texture and give a cleaner appearance to the foundation.

6. How do foundation products adapt to different skin types?

Answer: Different customers have varying skin characteristics. Here, we will list some common skin types and provide foundation recommendations for each corresponding skin type.

Dry skin: It is recommended to use foundation products with strong moisturizing capabilities for dry skin. It is also advisable to apply a layer of primer before applying foundation.

Oily skin: Customers with oily skin should choose foundation products with oil-control effects. For example, opt for foundation products with lower oil content and ingredients that absorb oil or control sebum.

7. How to achieve a natural makeup look using foundation products?

Answer: Customers should avoid applying a thick layer of powder and should also avoid using any eyeliner. Additionally, using more powder foundation and less liquid foundation can help create a natural makeup look. Liquid foundation has a heavier texture, which can make the overall makeup look more noticeable.

8. How to choose the right foundation shade for your skin tone?

Answer: Customers can observe their own skin tone and categorize it as light, medium, medium-deep, or deep. For convenience and to try out foundation recommendations, it is advisable to visit physical stores for swatching. We have a branch in Kwun Tong where you can come and explore different foundation products and shades. (Kosmetics Beauty — Unit A, 15th Floor, EASTCORE, 398 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong)

9. How can foundation products enhance facial features?

Answer: To enhance and highlight facial features, it is recommended for customers to choose foundation products that are slightly darker than their own skin tone. It is advisable to minimize the use of bright or orange-toned Korean contouring products to maintain a more natural effect. Additionally, areas that appear darker when directly hit by light are the areas where contouring should be applied more.

10. How to avoid foundation buildup on the face?

Answer: Before applying foundation, ensure that the face is clean and use moisturizing products to keep the skin hydrated. Then, follow the previously mentioned guidelines to select the foundation shade that matches your skin tone. Take an appropriate amount of foundation and evenly apply it to the face. It is also crucial to avoid excessive touching of the face with hands, as it can lead to uneven distribution of the foundation.